For nearly 75 years, donors have made it possible for the Alley to serve the community through unparalleled theatrical offerings and groundbreaking Education and Community Engagement programs.
This season, the impact donors have made on the Alley Theatre is more significant than ever before. Traditionally, contributions account for half of the Theatre’s annual operating budget. With performances cancelled indefinitely, the Alley is relying solely on contributed revenue to continue serving the community.
Why Should You Support the Alley?
You’re investing in world-class Theatre in Houston, for Houston
The Alley is the largest Theatre in Houston and one of the largest nonprofit regional theatres outside New York City. Upon opening the Alley, Nina Vance declared “Houston, this is your Theatre.” The Alley is Houston’s premier venue for world-class Theatre produced in Houston for Houston audiences. The Alley is a producing theatre. Unlike touring shows that play in presenting houses, each production on the Hubbard and Neuhaus stages is built in Houston, specifically for the Alley’s stage.
The Alley’s plays are produced by the industry leading artists and artisans and it hires the highest caliber artists of any other theatre in the greater Houston region. Onstage, the Alley’s Resident Acting Company and resident directors and designers are regularly joined by actors, designers, and directors who have worked on Broadway and at other major regional theatres across the country.
Your support helps strengthens Houston’s international reputation
Houston has a flourishing and renowned arts and culture scene. The Alley’s excellence contributes to this status. Throughout its history, the Alley has developed and produced world premieres that have gone on to Broadway, Off-Broadway, European Festivals, and cities around the country. Playwrights and theatre producers have identified Houston as a prime city to premiere new work. In addition to traditionally staging multiple world premieres each season, the Theatre develops new work through Alley All New, which includes a Reading Series and annual theatre festival. The Alley brings Houston to the world stage.
Your gift supports Houston-based artists
More than a venue for outstanding theatre, the Alley is a home for Houston-based artists. The Theatre is unique among regional theatres in its commitment to maintain a Resident Acting Company and provide work for them year-round. Almost every theatre in America has abandoned this concept as it is too expensive. The Alley remains committed to the concept and believes that a company of actors working together over time produces better theatre. Additionally, the Alley employs a resident designer, director, and production team of artists and artisans that hone their skills and create world-class theatre in Houston for Houston audiences. Artists are at the core of the Theatre’s mission, and the Alley invests in their artistic growth by providing continually more ambitious production opportunities.
Your gift supports Houston’s economic health
The Alley has a tremendous economic impact on the city of Houston. Traditionally, the Theatre produces more than 400 performances a year in the Theater District – more than the Houston Symphony, Houston Grand Opera, Houston Ballet, and Theatre Under the Stars combined. Furthermore, the Alley is the only performing arts organization in the Theater District that produces year-round.
The nonprofit arts and culture industry generates $1.2 billion in annual economic activity in the greater Houston region (Arts and Economic Prosperity V, Americans for the Arts study in 2015). The Alley (even during the pandemic) supports 100+ staff members who live in the Houston area in addition to the numerous guest artists contracted each season for individual productions.
Your support enriches the education experience for tens of thousands of students a year
The Alley’s nationally renowned Education and Community Engagement (ECE) programs traditionally reach more than 80,000 students a year. These initiatives include in-classroom workshops and residencies, touring plays, and opportunities for students to experience Alley Theatre productions. When the pandemic began in March, the Theatre swiftly transitioned its ECE programs to a new online platform, Alley@Home – HELP onLINE. This site features education activities for students, teachers, and families to enjoy. The ECE Department and Teaching Artists are also leading virtual residencies in classrooms this school year, and more than 80,000 students will see this season’s digital free production of A Christmas Carol through their school.