Style Guide
Updated May 2025
Background
Alley Theatre hasn’t undergone any substantial branding work in over fifteen years. A date has been identified in our Long Range Plan for a rebrand, but that work won’t be completed for at least a few years.
This brand guide has been developed by the current Marketing team based our last official brand guide and other previously established Alley visual principles. We have made some modifications and additions, but this guide represents an attempt to clarify and enhance rather than redesign our established branding principles.
How to Use This Guide
This guide was produced by the in-house Marketing team as a resource for developing communications related to marketing Alley Theatre. While we want to make this information available to anyone needing to do that work, not every part of this document has been approved company-wide. This is a flexible document which may grow as it is interacted with.
Please use this guide to inform design choices made on behalf of Alley Theatre, and to share with vendors and partners as needed.
If you have any questions about how to apply this guide to your project, please contact Molly Pierce at mollyp@alleytheatre.org.
